Cookie Policy
Last updated:
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, mobile phone) when you visit a website. They help websites remember your preferences and track your activity. Most cookies are not harmful and help improve your browsing experience.
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
Always enabled. Cannot be disabled. These cookies are essential for the Site to function properly:
- Website functionality (form submission, navigation)
- Security and fraud prevention
- Cookie consent management
Examples: Session cookies, security cookies, CSRF protection tokens.
2.2 Analytics Cookies
Enabled only with your consent. These help us understand how visitors use our Site:
- Google Analytics (_ga, _gid, _gat): Tracks page views, user behaviour, traffic sources. Data is anonymised and aggregated. You can opt-out by disabling analytics in cookie settings.
Purpose: Improve Site usability, content, and services. Not used for personal identification.
2.3 Marketing/Advertising Cookies
Enabled only with your consent. These support advertising and conversion tracking:
- Google Ads Conversion Tracking (_gcl_au, _gcl_aw, ads/ga-audiences): Tracks if visitors complete actions (form submission, page visit) after clicking an ad. Supports Google Ads campaigns and remarketing. Data is anonymised.
- Google Consent Mode v2 (ad_storage, ad_user_data, ad_personalization): Manages consent for Google Ads services. Respects user preferences for ad personalisation.
Purpose: Measure advertising effectiveness and show relevant content. Optional; refusing does not affect Site functionality.
3. Cookie Management & Control
3.1 Our Cookie Banner
When you first visit, our cookie banner appears. You can:
- Accept All: Consent to all cookies (necessary, analytics, marketing)
- Reject: Decline optional cookies (only strictly necessary remain)
- Cookie Settings: Customise your preferences with toggles for analytics and marketing
Your choice is saved in localStorage (key: cookieConsent) and sent to Google via Consent Mode v2.
3.2 Browser Controls
You can manage cookies directly through your browser settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage website data
- Edge: Settings → Privacy, search, and services → Clear browsing data
You can delete existing cookies or block new ones. Note: Blocking cookies may affect Site functionality.
3.3 Opting Out of Analytics
To opt out of Google Analytics across all websites, install the Google Analytics Opt-out Browser Add-on.
4. Third-Party Services & Cookies
Google LLC (Google Analytics, Google Ads): Processes data under Google's Privacy Policy. We have Data Processing Agreements ensuring GDPR compliance. Google may use data for its own services.
Google Maps (on Contact page): Embeds a map showing our location. Google processes location queries independently. See Google Maps privacy terms.
We do NOT use cookies from social media platforms, affiliate networks, or other third parties.
5. Consent Mode v2
We implement Google Consent Mode v2 to respect your privacy choices:
- By default, ad_storage and analytics_storage are DENIED until you consent
- When you accept, these modes are updated and sent to Google
- Data is redacted where consent is not given
- You can withdraw consent anytime via cookie settings
This ensures Google Ads and Analytics respect ePrivacy/GDPR requirements.
6. Data Retention
- Strictly Necessary Cookies: Deleted when you close your browser (session) or at expiry
- Analytics Cookies: Google Analytics retains data for 14 months by default
- Consent Choice: Stored in localStorage for 365 days; you can reset anytime
7. Cookie Table
| Cookie Name | Provider | Type | Purpose | Expiry |
|---|---|---|---|---|
| cookieConsent | Organicexpel | Necessary | Store your cookie preferences | 365 days |
| _ga | Analytics | Distinguish unique visitors | 2 years | |
| _gid | Analytics | Distinguish unique sessions | 24 hours | |
| _gat | Analytics | Throttle request rate | 1 minute | |
| _gcl_au | Marketing | Google Ads conversion tracking ID | 90 days | |
| _gcl_aw | Marketing | Google Ads remarketing | 90 days | |
| NID | Marketing | Personalise ads (when consented) | 6 months |
8. Your Rights
Under GDPR and ePrivacy regulations, you have the right to:
- Know what cookies are used and why
- Consent before non-essential cookies are placed
- Withdraw consent anytime via our cookie settings
- Request deletion of data associated with cookies
- Access, rectify, or erase your data
For data-related requests, contact: info@organicexpel.world
9. Policy Updates
We may update this Cookie Policy if our practices change. Changes will be posted here with an updated date. Continued use indicates acceptance.
10. Contact & Questions
Questions about our cookie practices? Contact:
Organicexpel Ltd.
42 Westbourne Park Road
London W2 5PH
Email: info@organicexpel.world
Phone: +44 20 7946 0958